Imagine for a moment that you’re a newly rebranded Christian apologist as your last stint as an apologist didn’t go so well. You’ve spent 10’s of thousands of dollars in University fees pursuing a Bacherlor’s, Master’s and then a Doctorate in a field which led you nowhere but to ridicule and mockery by your colleagues and the atheist community you sought to evangelize. 10 years have gone by and the people in your own field sat in a pub chanting “shame” at you. There needed to be a change, an audience you thought might be easier to evangelize. So you spent $144 USD per year to create a website that no one notices. You then spent $579.88 per year in subscription fees for a video conferencing platform.

That platform gets you around the 500 view average (per video) per month on YouTube, sometimes it gets you 292 view average (per video) per month after recording 8 to 10 hours of video footage every month, sometimes it’s more than 11 hours – after a year of promoting it. Maybe you thought you could go to Hyde Park and take over Jay Smith’s role there, only to decide arguing with Muslims is too difficult and in your case “unproductive”, especially since you had to make a 9 hour video response following each visit to the park. Maybe you thought doing that 9 hour video response with a 15 year old might make you seem intelligent, but then no one bothered to watch those response videos.

You branded your platform as an Academy, hoping to teach budding Christians in a field you hadn’t studied or received any qualifications in (Islam). Imagine this is you and then one night, after spending over a decade studying, after spending so much money, so much time and effort, you log in to your Academy’s Facebook group and see an exciting post. Your Christian friends on the Academy platform group you created are talking about Christian Apologists to learn from. After all of the work you’ve done, you look forward to fellow Christians recognizing that you’re a leader, a teacher and an inspiration, you eagerly read the comments after the post has been up for more than 12 hours…and no one has bothered to mention your name.

If that’s you, then you are Jonathan McLatchie! Well done!

He’s quite the success!

and God knows best.